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Kelsey-Seybold Launches New Website
Kelsey-Seybold.com features visually appealing design and easily searchable content
Houston (August 12, 2013) – Kelsey-Seybold Clinic launches redesigned website today at www.kelsey-seybold.com. Kelsey-Seybold, Houston's premier multispecialty group practice and the nation's first accredited Accountable Care Organization, designed the website to help visitors find services and information more efficiently.
When users visit the new site, they will be met with a completely redesigned layout that allows them to select from six "mega menu" options: appointments, locations, medical specialties, services, health information and about us. In addition to the mega menu, visitors have the option of navigating to heavily sought after pages through the "quick links" drop-down menu.
"Our website is the outcome of hard work on the part of the marketing and information technology teams," said Ann Cook, vice president, business development, Kelsey-Seybold Clinic.; "First and foremost, visitors to our site want to find a doctor. They also want to research health information and connect with their own Kelsey-Seybold physician through MyKelseyOnline. This enhanced site makes it easy for users to navigate and find the information they need easily and, visually speaking, it reflects the high quality image Kelsey-Seybold is known for in Houston."
The improved Find a Doctor tool allows patients to easily – and quickly - find doctors and clinic locations based on specialty, medical need or their preferred geographic location.
In addition to the Find a Doctor tool, the new Kelsey-Seybold.com offers other enhanced features, including: Location pages for all 20 clinics that feature all clinic information in one place, including: driving directions, parking instructions, medical specialties and services offered, practicing physicians at that location and their bios. Physician biography pages with enhanced profiles and videos. Specialty sub-sites that feature specific information tailored to the needs of women, moms, men, children and individuals over 65.
"The new website incorporates all of the improvements that our extensive user focus testing and patient surveys brought to light and packages it in a clean and visually appealing design," said Hugo Galicia, senior web manager, Kelsey-Seybold. "We believe this site will make it easier for our patients to quickly find information, especially when it comes to finding a doctor and making an appointment."
The new Kelsey-Seybold.com was designed by consulting firm Savage Branding & Corporate Design and built internally by the Kelsey-Seybold Information Technology and Marketing departments.
About Kelsey-Seybold
Kelsey-Seybold Clinic is Houston's premier multispecialty group practice, founded in 1949 by Dr. Mavis Kelsey in Houston's renowned Texas Medical Center. More than 850 physicians and allied health professionals practice at 40 locations in the Greater Houston area. Kelsey-Seybold offers quality medical care in 65+ medical specialties. The organization operates the largest freestanding Ambulatory Surgery Center in the state of Texas and offers state-of-the-art Varian TrueBeam and Varian Edge radiation therapy technology at a nationally accredited Cancer Center. An accredited Sleep Center, comprehensive laboratory services, advanced imaging and diagnostics, 24 onsite Kelsey pharmacies and one specialty pharmacy, and MyKelseyOnline, a secure web portal, are part of its comprehensive offerings. Kelsey-Seybold partners with major insurers to offer value-based commercial health plans. KelseyCare Advantage, a Medicare Advantage plan offered to Houston-area beneficiaries and affiliated with Kelsey-Seybold Clinic, has achieved the coveted 5-out-of-5-star rating from the Centers for Medicare and Medicaid for eight consecutive years.
Kelsey-Seybold has been recognized by the National Committee for Quality Assurance (NCQA) as the nation’s first accredited Accountable Care Organization and is home to a nationally accredited Breast Diagnostic Center and Endoscopy Center.
Kelsey-Seybold Clinic achieved a Net Promoter Score (NPS) of 91. NPS is the global standard for measuring customer loyalty and satisfaction. An NPS score of 70 or higher is considered by industry experts to be "world class" and an indicator of overwhelming customer loyalty.