Kelsey-Seybold Launches New Website
Kelsey-Seybold.com features visually appealing design and easily searchable content
Houston (August 12, 2013) – Kelsey-Seybold Clinic launches redesigned website today at www.kelsey-seybold.com. Kelsey-Seybold, Houston's premier multispecialty group practice and the nation's first accredited Accountable Care Organization, designed the website to help visitors find services and information more efficiently.
When users visit the new site, they will be met with a completely redesigned layout that allows them to select from six "mega menu" options: appointments, locations, medical specialties, services, health information and about us. In addition to the mega menu, visitors have the option of navigating to heavily sought after pages through the "quick links" drop-down menu.
"Our website is the outcome of hard work on the part of the marketing and information technology teams," said Ann Cook, vice president, business development, Kelsey-Seybold Clinic.; "First and foremost, visitors to our site want to find a doctor. They also want to research health information and connect with their own Kelsey-Seybold physician through MyKelseyOnline. This enhanced site makes it easy for users to navigate and find the information they need easily and, visually speaking, it reflects the high quality image Kelsey-Seybold is known for in Houston."
The improved Find a Doctor tool allows patients to easily – and quickly - find doctors and clinic locations based on specialty, medical need or their preferred geographic location.
In addition to the Find a Doctor tool, the new Kelsey-Seybold.com offers other enhanced features, including: Location pages for all 20 clinics that feature all clinic information in one place, including: driving directions, parking instructions, medical specialties and services offered, practicing physicians at that location and their bios. Physician biography pages with enhanced profiles and videos. Specialty sub-sites that feature specific information tailored to the needs of women, moms, men, children and individuals over 65.
"The new website incorporates all of the improvements that our extensive user focus testing and patient surveys brought to light and packages it in a clean and visually appealing design," said Hugo Galicia, senior web manager, Kelsey-Seybold. "We believe this site will make it easier for our patients to quickly find information, especially when it comes to finding a doctor and making an appointment."
The new Kelsey-Seybold.com was designed by consulting firm Savage Branding & Corporate Design and built internally by the Kelsey-Seybold Information Technology and Marketing departments.